The purpose of this article is to discuss the risk of being hypocritical in completing acts of charity within the context of a community, where such acts may receive public recognition, perhaps being completed exclusively for that purpose, versus being completed for the benefit of another.

In either case, whenever a good deed is publicly known, the person who performed it can be scrutinized as to whether the act was done for public recognition or out of love. In most cases, only God knows the real motive. While it is most noble that good deeds be performed solely for the benefit of others, thinking little of oneself, it is not unreasonable to be conscious of a reward one may receive, whether in this life or the next, not the least of which is the simple satisfaction that comes from doing something good.

On the one hand, Jesus gives advice to perform good deeds secretly, so that our Father who sees in secret will reward us openly (Matthew 6:1). Indeed, such experiences are a significant part of a faith-based life in that those who have experienced such rewards strengthen their faith. Conversely, we are instructed to let our good deeds shine before others, so that others may see them and glorify our Father (Matthew 5:16).

From a culture-building perspective, such public recognition helps to build solidary and trust. Similarly, when good deeds are publicly known, one may experience greater camaraderie while building a positive reputation. Our reputation is our most precious social possession, when it has been damaged, people will not trust us, talk to us, will despise us, etc. Thus, both aspects of good deeds are important, and both are addressed by Jesus. We should examine our motives carefully and strive to perform all our acts for the Lord and not merely for people (Col. 3:23).

With respect to tithing (meaning: "tenth," from Proto-Germanic *tegunthan, from PIE *dekmto-, from PIE root *dekm- "ten."), it can be argued that it is an obligation. Because the Bride of Christ performs many acts of charity, tithing is an act of charity. Similarly, just as taxes are necessary for a proper and efficient government to function in upholding the rights of citizens and providing for the common welfare and defense, tithing can be seen as vital for the Bride of Christ to carry out her work in continuing to provide for those in need.

In light of these considerations and in order to provide ample room for good deeds to be private, the Pure Heart Culture community doesn’t provide formal recognition beyond giving 10% of income and/or time in service to the Bride of Christ or a charitable organization.